Associate, Digital Analytics - Omnicom Media Group Holdings
- Company:
- Location:
- Position Type:
- Salary:
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- Omnicom Media Group Holdings
- Chicago, IL
- Full Time
- Open
- 1 to 2 years
- Not Specified
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Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.
Omnicom Media Group includes the full service media networks OMD, PHD and Prometheus as well as a number of specialty media communications companies.
By being part of OMG, these entities are able to fully leverage the media resources and buying scale of Omnicom on behalf of their clients.
IMMEDIATE SUPERVISOR’S TITLE: Associate Director, Digital Analytics
BASIC FUNCTION:
Data and analytics are now critical to a healthy digital marketing practice. A maturing digital marketing industry is demanding not only more accountability, but more valid and accurate ways to be accountable.
In doing so, the industry is exposed to the nuances of digital tracking technologies, and left needing guidance as to how measurement technology can best be applied to clients’ unique business needs. At the same time, new digital opportunities continue to appear, both online and offline, increasing the availability and complexity of campaign measurement solutions.
Following this increased need for improved measurement, marketers are advancing their digital strategies, supporting those strategies with deep-level media, messaging, customer and site analysis. These analyses require knowledge of three areas: marketing, technology, and data analysis. OMD’s digital analytics group lives at the intersection of these three subjects.
The Assistant Analyst is an integral enabler of this process. This person ensures clients are exposed to hidden insights and trends that drive macro- and micro- improvements in data validity and campaign performance.
PRINCIPAL RESPONSIBILITIES AND ACTIVITIES(In priority order)
1. Harvest campaign performance insights through data analysis and team collaboration
2. Design and deploy accurate and timely reporting dashboards and recommendations to account teams.
3. Manage functioning data integration and aggregation from ad-servers, site analytic tools, publishers and other data sources, including validation and database management
4. Support the development and maintenance of ongoing intelligence gathering (e.g. factorial and A/B testing)
5. Effectively present results and learnings to internal team and client
REQUIREMENTS & QUALIFICATIONS
Education:
BS or BA degree in Computer Science, Information Systems, Business
Experience:
1+ year in database management, analytics, or digital media preferably Basic statistical knowledge (t-test, sample size, etc.)
Understanding of ad serving, web analytics tools and how internet technology works i.e. tagging
Knowledge:
Programs: Excel, Access, SQL, Cognos, Crystal, SPSS, SAS
Systems: Ad-Servers (DoubleClick, Atlas), Site Analytic Platforms (Omniture, Visual Sciences, CoreMetrics)
Languages (helpful): XML, HTML, VBA
Business knowledge/aptitude
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Bck - Data Analytics,Edu - College Degree,Skill - Digital Analytics,Skill - SPSS/SAS
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